Luxury Hospitality Consulting

What happens when world-class expertise meets independent ambition?


Your property deserves the same calibre of expertise that shapes the world's finest hotels — consultants who have lived luxury hospitality from the inside, now dedicated to your vision.

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Luxury is a promise kept at every touchpoint.

Your hotel is full of ambition and character. Now imagine it matched with the operational rigour and experience design of the world's finest brands — systems built around your identity, elevating your property to the highest level.

01

Luxury Consultants

Our consultants have operated at the highest tier of hospitality — bringing hands-on insider knowledge and proven expertise directly to your property.

02

Bespoke to You

Your property has its own story. Every experience and system is designed to amplify what makes you unique.

03

Results That Sustain

Improvements are embedded into your daily operations, so excellence becomes your lasting standard — long after the engagement ends.

Three disciplines, one obsession: the guest experience.


Experience design, operational quality, and consulting expertise — because when beautiful design meets consistent execution and smart operations, your guests feel the difference.

01

Luxury Experience Design

Your brand positioning, translated into a concrete, memorable guest journey that differentiates you in competitive markets.

Guest Journey Architecture

Pre-arrival, on-property, and post-stay flows that make every moment feel intentional and beautifully orchestrated.

Experience Curation

Sensory cues, rituals, and surprise-and-delight moments tailored to your market and brand story.

Brand Alignment

Service behaviours and storytelling that empower your team to deliver an on-brand experience with natural confidence and autonomy.

In Practice

A standard check-in becomes a signature arrival ritual that anchors your property's story and sets the emotional tone for the entire stay.

02

Quality Assurance

A continuous, performance-driven quality system built for your property — one that guests notice and reviews celebrate.

Mystery Audits & Benchmarking

Anonymous evaluations against luxury standards, translated into priorities leadership can act on immediately.

Standards Design

Tailored SOPs that are realistic for your operation while still delivering a luxury outcome.

Performance Loops

QA dashboards, coaching routines, and review strategies that keep focus on what truly shifts guest satisfaction.

In Practice

A focused 90-day plan elevates the key touchpoints that most influence guest perception, lifting review scores while keeping the operation energised and aligned.

03

Operational Consulting

Hands-on operational support to optimise your property's day-to-day performance — from revenue strategy to workforce planning.

Revenue & Yield Optimisation

Pricing strategies, channel management, and demand forecasting that maximise returns without compromising brand positioning.

Workforce Planning

Staffing models, scheduling, and labour cost control aligned with your service standards and seasonal demand.

Pre-Opening & Transitions

Operational setup for new properties, brand conversions, and ownership changes — ensuring day one runs like day one hundred.

In Practice

A restructured revenue strategy and optimised staffing model increases GOP by 15% within six months — while maintaining the service level guests expect.

Forged at the world's most celebrated luxury houses.


Our consultants bring hands-on operational experience from inside the brands that define modern luxury hospitality — the same people who shaped service culture, guest journeys, and quality standards at the highest level.

The people behind the transformation.


Senior consultants with decades of combined experience inside the world's most celebrated luxury hotels.

Richard Ashworth

Richard Ashworth

Founding Partner

Former General Manager at The Ritz-Carlton, with 32 years shaping service culture across the world.

Marcus Hoffman

Marcus Hoffman

Founding Partner

Former General Manager at Four Seasons, with 28 years leading ultra-luxury properties across the world.

Philippe Durand

Philippe Durand

Founding Partner

Former General Manager at Four Seasons, with 18 years of operational excellence across the world.

Supported by a network of 20+ senior consultants across Europe, the Middle East, and Asia-Pacific.

Numbers that tell the story.


37+
Properties Elevated
12
Countries Served
30%
Avg. Review Score Increase
97%
Client Satisfaction
1.000+
SOPs & Standards Designed

From insight to lasting impact.


Three phases that elevate your property toward sustained excellence.

1

Discover

A deep immersion into your property — your guest experience, operations, and market position — to build a clear performance brief tailored to your goals.

2

Design

Guest journeys and quality systems are developed collaboratively with ownership, ensuring buy-in and operational feasibility from day one.

3

Deploy

Implementation support, training, and QA cycles embed the new experience into your daily routines.

Properties transformed.


Independent and family-owned hotels across the world, each elevated through bespoke consulting and hands-on implementation.

Barvikha Hotel & Spa Moscow luxury exterior
9.5
Barvikha Hotel & Spa
Moscow Region, Russia
5★ Ultra Luxury
Guest Journey & Service Design

Mapped the full arrival-to-departure guest journey across 54 suites, designed 15 signature wellness rituals, and delivered staff training for front-of-house and spa teams.

+22%
Returning Guests
9.5
Review Score
15
Signature Rituals
12
Week Engagement
Zannier Hotels Bãi San Hô Vietnam beachfront villas
9.8
Zannier Hotels Bãi San Hô
Phú Yên, Vietnam
5★ Ultra Luxury
Operational Standards & SOPs

Wrote 120+ service SOPs across housekeeping, F&B, and front desk, trained 85 team members, and established a quarterly mystery audit cycle for 73 pool villas.

+0.8
Review Score Increase
120+
SOPs Created
85
Team Members Trained
+15%
Guest Retention
Canaves Ena Santorini caldera view
9.5
Canaves Ena
Oia, Santorini, Greece
5★ Ultra Luxury
Experience Scripting & Rituals

Designed a signature caldera sunset ritual, scripted 8 sensory touchpoints across the cave suite journey, and trained hosts on storytelling-led guest interactions.

Top 5
Santorini Ranking
9.5
Review Score
+0.7
Review Score Lift
10
Week Engagement
Vila Joya Algarve luxury retreat
9.6
Vila Joya
Algarve, Portugal
5★ Ultra Luxury
Service Standards & Staff Training

Built a bespoke service playbook for this 2-Michelin-star property, delivered front-of-house training across 3 F&B outlets, and aligned service standards with culinary excellence.

+35%
Direct Bookings
9.6
Review Score
40+
Staff Trained
8
Week Engagement
Finca Cortesin luxury resort Andalusia
9.5
Finca Cortesin
Casares, Andalusia, Spain
5★ Ultra Luxury
Full CX Audit & Guest Journey

Conducted a full guest experience audit, redesigned the digital pre-arrival flow, created on-property experience scripts, and built a post-stay engagement strategy for this family estate.

Forbes
Five-Star Candidacy
9.5
Review Score
+28%
Guest Satisfaction
14
Week Engagement
Angama Mara luxury safari lodge Kenya
9.6
Angama Mara
Maasai Mara, Kenya
5★ Ultra Luxury
Brand Alignment & Team Coaching

Developed a brand storytelling guide, coached 60+ safari guides and hosts on guest-facing interactions, and created service rituals tailored to the lodge's two intimate camps.

#1
Safari Lodge Kenya
60+
Staff Coached
+31%
Guest Referrals
8
Week Engagement
The Fife Arms Scottish Highlands
9.5
The Fife Arms
Braemar, Scotland
5★ Ultra Luxury
Quality Assurance & Coaching

Designed a continuous QA framework with bi-monthly mystery audits, built a performance dashboard for management, and established coaching routines for 80+ staff members.

93%
Guest Satisfaction
80+
Staff Coached
6
Mystery Audits
10
Week Engagement
Capella Ubud Bali jungle retreat
9.6
Capella Ubud
Ubud, Bali, Indonesia
5★ Ultra Luxury
Guest Journey Architecture

Mapped the full tented camp guest journey across 22 luxury tents, designed Balinese-inspired arrival and departure rituals, and trained camp hosts on experience delivery.

#1
New Hotel in Asia
95%
Guest Satisfaction
8
Arrival Rituals
6
Week Engagement
Tulia Zanzibar luxury beach resort
9.5
Tulia Zanzibar
Pongwe Beach, Zanzibar
5★ Ultra Luxury
Mystery Audits & Benchmarking

Established a quarterly mystery audit programme benchmarked to World Luxury Hotel Awards criteria, delivered audit reports with prioritised action plans for this 16-bungalow retreat.

+0.6
Review Score Lift
4
Quarterly Audits
+12%
Repeat Bookings
10
Week Engagement
Estancia Vik José Ignacio Uruguay
9.7
Estancia Vik
José Ignacio, Uruguay
5★ Ultra Luxury
Experience Design & Concept

Developed the art-hospitality guest concept, designed room-by-room cultural narratives, and created a guest guide and staff training programme to bring the gallery experience to life.

14
Room Narratives
9.7
Guest Rating
+0.5
Review Score Lift
8
Week Engagement

What you might be wondering.


Straightforward answers to help you understand how an engagement works.

Engagements typically range from 6 to 16 weeks, depending on scope. A focused quality audit might take 6 weeks, while a full guest journey redesign with implementation support usually spans 12 to 16 weeks. The timeline is always defined together during the discovery phase.

Both. Every engagement begins with an on-site immersion — typically 3 to 5 days — experiencing the property as a guest and observing operations firsthand. Strategy and design work can happen remotely, but implementation, training, and coaching are always delivered on-property.

Engagements are structured as project-based fees rather than day rates, so the full investment is always clear upfront. Fees vary based on property size, scope, and duration, but typically range from €15,000 for a targeted audit to €75,000+ for a comprehensive experience transformation. A detailed proposal follows the discovery call.

Independent and family-owned luxury properties — boutique hotels, resorts, villa collections, and luxury lodges. The sweet spot is properties with 20 to 120 keys that aspire to deliver a guest experience on par with the world's finest brands, without joining a chain.

Absolutely — that is the point. The approach is built on coaching and embedding skills within the people who already know and love your property. Systems are designed for your team to sustain independently. In some cases a specific role may be recommended, but it is never a prerequisite.

You retain all SOPs, training materials, and quality frameworks. Most clients also opt for a quarterly check-in programme — a light-touch retainer that includes mystery audits, performance reviews, and ongoing advisory access. The goal is independence, with support when you need it.

Let's discuss your property's untapped potential.


Every great transformation begins with a conversation. Share your property and ambitions — and discover how this approach could fit your vision.